Recently I had the pleasure of working with Wild Up Slow Down to create their visual identity. The brainchild of two working mums experiencing the perpetual juggle of life and work, they created WUSD to help others slow down and reclaim their mental health with the power of nature.
The result of the mood boarding and concepts stages was a typographic logo with some illustrative touches. The earthy colour palette was complimented with a series of hand drawn icons, and a photography style focussing on interaction with nature. For the launch I developed a suite of illustrative social templates and holding site.