Collaborating with Barley, I worked on the #Shakeitout campaign for Suffolk Waste Partnership. The aim was to reduce recycling contamination, an issue which was causing 28% of recycling to be rejected at a cost to both councils and the environment.
Essentially it was a task in behaviour change, focusing on areas like flats where the contamination was higher. The idea was to discourage people from throwing bagged waste into their recycling, and keep it clean dry and loose.
Once Barley had the idea of #shakeitout, they asked me to design the campaign identity and with it create a toolkit including illustrations and guidelines and downloadable assets. I then created a suite of digital posters, print ads and lorry livery.
But the hero of the campaign was the playful rework of the Hokey Cokey, which I illustrated and animated, and was used across social and digital channels, as well as cinemas across the county.
