Branding / print and web design / infographics
Climeworks are fighting the climate crisis with their revolutionary carbon removal technology. The first of its kind, their plants extract CO2 directly from the air to supply commercial markets such as food and beverage, greenhouses, and carbon-neutral hydrocarbon fuels and materials.
Following one of their brand workshops I was asked by cleantech heroes Life Size to work with them on the rebrand and other deliverables. Climeworks are all about their innovative technology, but their audience are not necessarily engineers. Simple designers like me need to understand what they do. Starting with their logo – a simplified reference to the filtration and air streams – we carried this reference through to a photo and graphic treatment, and then onto icons and infographics. Located in Switzerland, we also wanted to reflect the pure Alpine environment, after all, their technology is quite literally cleaning the air we breathe.